Mark Duffett - Chester University
Being a star, being a fan, entertaining people, ideas and values and collaboration.
All musicians need fans. Mark Duffett has built a career around researching, publishing and lecturing on the topic of fandom, so we were really excited to have him on the show. It was such an interesting conversation, we've made it into a double header.
Mark comes with great credentials, so much so that he's recently being referenced in the New York Times and Rolling Stone magazine. This week in part 2, Mark covers...
Being a star: Not something that comes naturally to everyone, but something fans look for.
Being a fan: If a fan can see that their star is also a fan of music, or other things that they themselves are a fan of, it can go a long way in helping them relate and build up a connection.
Entertaining people: An obvious one, but some critical to remember. Fans want entertaining.
Ideas and values: Did you know that many fans fall out of love with a musician or band due to social reasons, sometimes ahead of disliking their latest song?
Collaboration: There are many reasons why a fan might love or loath your latest collaboration. Something to carefully consider.
Throughout the two episodes, Mark gives great examples from the music world. In particular he talks about Elvis who he has studied at length, and who to be fair was not bad at gaining the odd fan or two. As any good lecturer would, Mark also gave us all some homework, in the form of watching the Elvis 1968 comeback special, which demonstrates many of the topics covered over the two episodes with Mark. Links below.
The good cause is covered this week, which is Penny Brohn. They run a range of services including courses, groups and individual therapies designed to help people feel better and live better with cancer, its treatments and side effects. Another great cause.
Here are some links associated to the episode:
Mark's website - Mark's website covering a range of things on popular music research can be found here. There's a blog, conference info, links to media he has done, as well as a variety of books he has authored (links below).
Penny Brohn - Run a range of services including courses, groups and individual therapies designed to help people feel better and live better with cancer, its treatments and side effects.
Counting Down Elvis Finest Songs - Amazon link here.
Popular Music Fandom - Amazon link here.
Understanding Fandom: An Introduction to the Study of Media Fan Culture - Amazon link here.
Fan Identities and Practices in Context: Dedicated to Music - Amazon link here.