This week James is speaking to our first guest from the fine shores of New Zealand, digital marketing entrepreneur Stacey Kehoe about marketing mistakes, having clear objectives and testing your market.
Now based in London, through her business Brandlective, Stacey is well versed in how to build up a strong brand and identity. There are many ways to dive in when promoting your music, some being better than others.
In the first of two parts with Stacey, we talk about why content is king. Having a clear idea about your objectives when it comes to marketing is massively important, remembering to tie it back to your music.
The good cause for this two part episode is the UN’s Sustainable Development Goals. We'd encourage you to check out the links below, as there is likely to be one of the goals you feel passionate about.