Episode 037

Stacey Kehoe - Digital Marketing Entrepreneur

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Marketing content; creating, scheduling, re-purposing, hashtaging and analytics

This week James continues with digital marketing entrepreneur Stacey Kehoe where they get into some specifics of digitally marketing your music. You've got your songs, you understand who your audience are, you've planned out some clear marketing objectives, you know what you want to achive, now how do you do it?

 
 Our first guest from New Zealand on the show, and a fine guest at that.

Our first guest from New Zealand on the show, and a fine guest at that.

 

In part 1 we established that content is king, but what do you do with the content? The way in which you create it, the social platforms you decide to use it on, whether you should pay for adverts to promote it, right through to how best to use things like hashtags are all big factors that we discuss with Stacey.

Once you'v done all of that, we touch on analylitics. Not everyone's bag, but massively important to undertstand if the time and effort you're spending on creating and marketing your content is actually worthwhile.

The good cause for this two part episode is the UN’s Sustainable Development Goals. We'd encourage you to check out the links below, as there is likely to be one of the goals you feel passionate about.

 

Here are some links associated to the episode:

  • Stacey's Website - Check out the website of Stacey's company Brandlective here.

 

  • Hashtagify - Need some inspiration on which Hashtags to use? This site is great for understanding which are popular and those that relate to one another. Have a look here.

 

  • Sites For Scheduling Social Posts - There's plenty out there, here are a few that Stacey mentioned in the show: Sprout Social, Hootsuite, Buffer.

 

  • UN Website - See the dedicated pages for the UN’s Sustainable Development Goals here.